Advanced Marketing Management Essay.
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Advanced Marketing Management
Describe how marketing channel members add value to the channel of distribution between manufacturers and consumers?
Explain how a vertical marketing system differs from a conventional distribution channel? Give an example of this form of distribution channel?
Make a decision on whether some forms of sales promotion will be part of your promotion plan to consumers? Select the sales promotion approaches you will employ and justify each?
Why has measuring advertising effectiveness become so important? What types of advertising results do markets measure and what are the issues related to his assessment?