Managing the Corporate Image
Managing the Corporate Image.
I’m studying for my Communications class and need an explanation.
Developing a crisis communication plan includes the partnership of many departments. What departments would you engage in the planning? How would you prepare the leadership team? Discuss how leadership buy-in and comprehension of the key messages is essential.
GUIDELINES ATTACHED
RESOURCES:
Textbook:The Handbook of Crisis Communication
Chapters 36, 37, 38, and 39
Article: Seven Dimensions of Crisis Communication Management: A Strategic Analysis and Planning Model
This classic article reviews the pros and cons of crisis planning.
Video: Social Media and Crisis Management
This video features one of the course textbook editors discussing how to identify and respond to a crisis using social media.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 7 minutes and 47 seconds in length.
Video: Hear Me Out: The Importance of a Crisis PR Plan
This video highlights the significance of a having a crisis communication plan.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 1 minute and 18 seconds in length.
