Best writers. Best papers. Let professionals take care of your academic papers

Order a similar paper and get 15% discount on your first order with us
Use the following coupon "FIRST15"
ORDER NOW

Managing the Corporate Image

Managing the Corporate Image.

I’m studying for my Communications class and need an explanation.

Developing a crisis communication plan includes the partnership of many departments. What departments would you engage in the planning? How would you prepare the leadership team? Discuss how leadership buy-in and comprehension of the key messages is essential.

GUIDELINES ATTACHED

RESOURCES:

Textbook:The Handbook of Crisis Communication
Chapters 36, 37, 38, and 39

Article: Seven Dimensions of Crisis Communication Management: A Strategic Analysis and Planning Model
This classic article reviews the pros and cons of crisis planning.

Video: Social Media and Crisis Management
This video features one of the course textbook editors discussing how to identify and respond to a crisis using social media.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 7 minutes and 47 seconds in length.

Video: Hear Me Out: The Importance of a Crisis PR Plan
This video highlights the significance of a having a crisis communication plan.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 1 minute and 18 seconds in length.

Managing the Corporate Image