mba 7600 MARKETING MANAGEMENT
mba 7600 MARKETING MANAGEMENT.
I need support with this Marketing question so I can learn better.
CONDUCT COMPETITOR ANALYSIS
This is easy assignment for week 1. For this assignment, you will be researching three organizations in the same industry.
Your organizations are (FEDEX- UPS- DHL). These are publicly traded companies.
One of these organizations will be the company you create a business plan for next weeks.
This is a TWO-PART ASSIGNMENT.
Part One:
you’ll step into the role of Marketing Manager and conduct a competitor analysis based on this week’s readings.
For this section, you’re writing for the Executive Team at your organization, so professional, concise, business-style writing is required for your competitor comparison.
You’ll need to create an easy-to-read comparison in a grid format that provides a clear overview of as many of the following categories as possible for EACH company:
Types of products/services offered;
Current market share–and whether it is increasing or decreasing;
Unique Selling Proposition;
Geographical areas covered;
Pricing structure;
Customer ratings for products or services;
Employee ratings; customer review
Total sales volume
Part Two
(1-2 pages) Analyze the strengths and weaknesses of the organizations (Fedex- UPS- DHL). Which organization is the strongest?For which would you most like to become Chief Marketing Officer and why? This section should be written in APA format, supported by references
Resources:
https://www.entrepreneur.com/encyclopedia/competitive-analysis
