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Social media campaign

Social media campaign.

I’m working on a Writing question and need guidance to help me study.

Develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among a determined target population. I just attached 5 sources. Please let me know if you need additional.

  • Define the problem among the target population
  • Research and gather data and statistics on alcohol use among the target population (21-25 years)
  • Identify evidence-based practices used for the target population http://adai.washington.edu/ebp/matrix.pdf
  • Identify a social media platform for the campaign (ex. Facebook, Twitter, Youtube, Instagram, etc) and describe the rationale for the platform
  • Develop health promotional strategies targeted for the population
  • Describe how you plan to monitor the success of your campaign.

References:

  • Start with the learning resources in the classroom.
  • Locate 7-10 journal articles or book chapters related to your special population.
  • Use only scholarly, objective sources for your project. Peer-reviewed articles found in the UMUC Library databases are generally good sources. Web-based information such as Wikipedia and About.com and popular news outlets such as Time or Newsweek are NOT acceptable sources for this project.

Guidelines:

  • APA format and citation style
  • 1500-2000 words
  • Separate title page and reference list
  • 12 point font
  • Numbered pages
  • 1″ margins
  • Double spacedDevelop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among a determined target population.
    • Define the problem among the target population
    • Research and gather data and statistics on alcohol use among the target population
    • Identify evidence-based practices used for the target population http://adai.washington.edu/ebp/matrix.pdf
    • Identify a social media platform for the campaign (ex. Facebook, Twitter, Youtube, Instagram, etc) and describe the rationale for the platform
    • Develop health promotional strategies targeted for the population
    • Describe how you plan to monitor the success of your campaign.

    References:

    • Start with the learning resources in the classroom.
    • Locate 7-10 journal articles or book chapters related to your special population.
    • Use only scholarly, objective sources for your project. Peer-reviewed articles found in the UMUC Library databases are generally good sources. Web-based information such as Wikipedia and About.com and popular news outlets such as Time or Newsweek are NOT acceptable sources for this project.
    • If you are unclear as to whether a source is acceptable, contact the instructor or visit the UMUC Library’s page on locating and evaluating scholarly articles: http://www.umuc.edu/library/database/articles.shtml#evaluatingcitations

    Guidelines:

Social media campaign