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What is a need and how does it differ from a want? Why is it important for a salesperson to understand the buyer’s needs?

What is a need and how does it differ from a want? Why is it important for a salesperson to understand the buyer’s needs?.

I need support with this Marketing question so I can learn better.

Subject: Sales & Customer Relationship Management

Question:

“What is a need and how does it differ from a want? Why is it important for a salesperson to understand the buyer’s needs?”.

Guidelines:

  • Answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible.
  • The paper should be at least 1– 2 pages in length.
  • Times New Roman 12-pt font, double-spaced, 1 inch margins.
  • Utilize at least one outside scholarly or professional source related to sales and customer relationship management. The textbook should also be utilized.
  • APA formatting and citation should be used.

If you want to refer the textbook, I will give the instructions on how to access the online-textbook from Mc-Graw Hill website for chapter 3. As this assignment is part of chapter 3.

The instructions for accessing the textbook from Mc-Graw Hill website:

Go to: https://www.mheducation.com/

Hit Sign in – on the top right corner of the website.

Then, pop-up list comes up: in this list select—My bookshelf

Then, enter login details: email –> abhirampatlolla45@gmail.com Password: Sales001*

In the next screen, you will see the option to Access the e-book.

When you hit that button, textbook will open in a new tab. For easy navigation in textbook screen on the top left corner you will see the table of contents. In which you can see list of different concepts of the chapter.

So, That’s it! Those are the instructions for writing the assignment.

Good Luck!!

What is a need and how does it differ from a want? Why is it important for a salesperson to understand the buyer’s needs?